This blog post looks into a variety of the digital marketing software applications that I utilised during my Erasmus+ internship at MaltaLovers, discussing how they assisted content creation, audience growth, website development and audience analytics.

Whilst I utilised traditional software such as Hootsuite, Google Analytics and Crowdfire during the internship, this post focuses on some of the more obscure apps used over the 10 weeks.


SiteOrigin is a powerful WordPress plug-in that enables you to create bespoke webpages for your site and develop a professionalised image through your online presence.

Whilst it was initially a little frustrating to get to grips with at times, my enhanced understanding of this page builder programme has enabled me to assist the MaltaLovers team in developing professional and appealing web pages for their site.

Having been stuck firmly in the doldrums of WordPress’s free to use themes and page builder software, I will certainly look to invest into this in the future so that I can look to develop a more professional personal website and continue to develop my understanding of the platform.

Check out this SiteOrigin origin video if you would like to learn more about how it can help you develop a website customised to your needs.


Hotjar is a handy qualitative analysis tool for assessing the customer user experience of your website, allowing you to see where they have clicked on your site, how long they spent on it and even where they abandoned it.

This is a valuable weapon in your digital marketing arsenal as it enables you to adapt your webpage to meet the expectations of the user and optimise its performance levels.

Utilised alongside programmes for quantitative performance analysis like Google Analytics (or more content specific programmes such as Contently, if you can afford them), Hotjar is a valuable asset for any digital marketer.

Check out this video to gain an insight into Hotjar’s functionality.


Yoast has proven an incredibly valuable tool for ensuring that the search engine performance of each piece of written content that I have produced as been optimised.

Its friendly user interface and detailed description of what it would advise you to change means that SEO is no longer a guessing game when producing content.

The plug-in is a fundamental element of the WordPress Professional suite and I would advise it for anyone as a time-effective way for writing “internet-friendly” web pages and blog posts.

An example of the Yoast user interface


Canva is an excellent Wysiwyg application for creating quality media, quickly.

Whilst the application has its limitations vs more advanced software such as Photoshop or InDesign, you’ll struggle to find better value in the marketplace.

During my internship, I have utilised this software to produce presentation brochures for approaching potential partners for business development opportunities as well as developing quick social media images.

A graphic quickly produced through the Canva application for social media
If you don’t have the time, capital or (perhaps) patience for the likes of the Adobe Suite then I would definitely recommend this as a viable alternative resource.


Tweepi is a Twitter API utilised to sort your followers and build your presence on the online platform by targeting Twitter users  that are likely to follow your account back.

However, restrictions put on the API by Twitter means that you can no longer “mass follow” accounts but must now add them to a Twitter list and then arduously follow them from there.

Further frustration was encountered when I was locked out of the business’s account on the suspicion of automation. 

This is a far cry from the functionality that initially drove me to the software some two and a bit years ago.

Whilst its usability has been throttled over the years, it can still provide benefit to the user as they look to boost their audience through a follow-for-follow strategy. Just be careful not to be too aggressive with the platform. 

More from

Contemporary Issues in Business Ethics

Business Communications: An analysis of the failed Siemens-BenQ merger


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s